If you follow the blog you’ll know that I compile gift guides. There are a few reasons why I do this:
1. I like to help small businesses
2. I like to encourage people to keep their money in Ireland
3. I like compiling blog posts
4. I like discovering interesting things.
I’m shocked by the amount of people who don’t have a website though. I think of a website as a shop window, you invite people to take a look at what you sell, make, or do, from the comfort of their home. You can tell people about you and what you do, and people can get to know more about your business and of course shop.
I’ve seen so many businesses trying to sell from Facebook and Instagram but it’s so messy without a website to tie your products to. Not everyone is on these platforms and if they are they aren’t going to scroll through your photos, find the thing they want to buy, send you a message, wait for you to reply, try to arrange payment, etc. Make it easy for your customers to buy from you.
Get a website, if you don’t want your own website think about joining a platform like Etsy if it’s appropriate. There are a number of different platforms and there’s a lot of help out there if you need it.
The Local Enterprise Office were giving grants to enable businesses to trade online.
Ask yourself if you find it easy to buy from your business. If it’s not easy for you, it’s not easy for your customers.
When you do get your website, good quality images are a must. Also have your contact details easy to find, include details of shipping and any returns policy.
I hope this post is of interest to some of you.
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